Pro Beauty Suites Stuart, Florida: Built by a Professional, for Professionals

Pro Beauty Suites Stuart Florida is not a corporate real estate venture. It is a boutique beauty suite facility Stuart professionals can count on, founded by Magdalena Herrarte, a licensed beauty professional with over 20 years of hands-on industry experience. Located at the Publix Stuart Downtown Plaza on SW Federal Highway, this 20-suite facility was designed from the ground up to give independent hair stylists, estheticians, barbers, massage therapists, and wellness professionals the space, tools, and community they need to run their own businesses on their own terms.

Our Story

From the Chair to the Community: The Vision Behind Pro Beauty Suites

Magdalena Herrarte spent more than two decades working directly in the beauty industry, owning a traditional salon since 2016. Like many professionals in this field, she understood firsthand how physically demanding the work can be, and how difficult it is to find a space that truly supports a solo practitioner's professional needs. She saw the gaps in the market: landlords who would not invest in proper infrastructure, suite facilities that forced stylists to wash color bowls in shampoo bowls, and corporate-managed properties where no one truly understood the day-to-day realities of beauty work. Her answer was Pro Beauty Suites and Wellness in Stuart, FL. Rather than stepping away from the industry, Magdalena channeled her experience into building the kind of facility she always wished existed. Every detail, from the extra sink in each suite to the free on-site laundry, reflects a decision made by someone who has lived the professional's perspective. Stuart was chosen deliberately, with its growing market and accessible cost of entry making it the right home for a premium independent beauty business space on the Treasure Coast.

Woman standing in a PBS lobby, holding a glass door open and smiling.
Small salon room with two black shampoo chairs and a wooden cabinet against white walls.
What We Stand For

A Professional Beauty Community Built on Independence, Transparency, and Real Support

Pro Beauty Suites and Wellness is built around three core values: independence, community, and transparency. We believe that licensed beauty and wellness professionals deserve a space where they can operate their own businesses, build their own brands, and set their own schedules, without the overhead surprises or impersonal management that often come with franchise-run facilities. Every suite at our beauty suite facility in Stuart includes utilities, high-speed Wi-Fi, 24/7 keypad access, and free on-site laundry. Our 14 hair suites each feature a shampoo bowl and an additional sink, because no stylist should have to compromise their workflow or their hygiene standards. Our 6 spa and wellness suites are purpose-built for estheticians, massage therapists, and other wellness professionals. Beyond the physical space, we offer something the national franchises simply cannot: an owner who is also a peer. Magdalena Herrarte beauty suites are managed by someone who is present, accessible, and genuinely invested in the success of every professional in the building. From leasing guidance to our exclusive Booksy partnership, which gives tenants access to professional scheduling software at a significantly reduced rate, we provide real business support that helps our professional beauty community grow. This is not just a place to work. It is a space where independent businesses thrive, serving professionals from Stuart, Port Saint Lucie, Jensen Beach, Hobe Sound, and Fort Pierce.
COMMON QUESTIONS

What Beauty Professionals Want to Know About Pro Beauty Suites

  • Who founded Pro Beauty Suites and Wellness, and what is their background?

    Pro Beauty Suites and Wellness was founded by Magdalena Herrarte, a licensed beauty professional with over 20 years of industry experience. Magdalena owned and operated a traditional salon starting in 2016 before transitioning to the suite model. Her background gives her a firsthand understanding of the challenges independent beauty professionals face, from physical burnout to inadequate facilities. That experience directly shaped every design and amenity decision at the Stuart location, making this a facility built by a practitioner rather than a corporate real estate entity.

  • What types of professionals can lease a suite at Pro Beauty Suites in Stuart, FL?

    The facility welcomes a wide range of licensed beauty and wellness professionals, including hair stylists, barbers, estheticians, massage therapists, and nurse practitioners who offer injectable services. The 14 hair suites are equipped with shampoo bowls and extra sinks, while the 6 spa and wellness suites are built for skincare and body treatment professionals. Please note that nail technicians cannot be accommodated at this location due to a non-compete agreement held by an existing business within the Publix Stuart Downtown Plaza.

  • What is included in the lease at Pro Beauty Suites and Wellness?

    Every lease includes electricity, water, high-speed Wi-Fi, 24/7 keypad access to the front entrance, back entrance, and individual suite door, plus free on-site laundry for towels and linens. Hair suites also include a shampoo bowl and an additional sink. Some suites are available fully furnished, meaning you can bring only your products and clients. These all-inclusive terms are designed to give professionals predictable overhead without the extra charges common at franchise-run facilities.

  • How does lease pricing work, and are there long-term incentives?

    Monthly and yearly leases are priced equally, giving professionals flexibility without penalizing shorter commitments. Professionals who choose a 2-year lease receive a $20 per week discount, which adds up to meaningful savings over time. Additionally, anyone who signs a lease before December 1st receives 4 weeks free as a grand opening incentive. Specific weekly rates are discussed during the tour, where the full value of the space can be properly presented.

  • How is Pro Beauty Suites different from national franchise salon suite companies?

    The most meaningful difference is ownership. Pro Beauty Suites is owned and operated by Magdalena Herrarte, a working beauty professional, not a corporate real estate company. This means tenants have direct access to an owner who understands their business. The facility also offers amenities that franchises often charge extra for, including free on-site laundry and an additional sink in every suite. Pricing is positioned to stay competitive with or below major franchises in the Stuart area, while offering a more personal, mentor-led environment.

  • What is the Booksy partnership and how does it benefit tenants?

    Pro Beauty Suites has an exclusive partnership with Booksy, a professional scheduling and client management platform. Through this partnership, tenants can access Booksy at a significantly reduced rate of $3 for the first 3 months, followed by $19.99 per month. This represents roughly $10 per month in savings compared to standard pricing. For independent professionals managing their own client books, this is a practical tool that reduces administrative burden and helps build a more organized, professional client experience from day one.

  • Where is Pro Beauty Suites located, and which areas does it serve?

    The facility is located within the Publix Stuart Downtown Plaza on SW Federal Highway in Stuart, FL. The high-traffic anchor location provides strong visibility for professionals whose clients travel from across the Treasure Coast. Primary service areas include Stuart, Port Saint Lucie, Jensen Beach, Hobe Sound, and Fort Pierce. The central location along Southwest Federal Highway makes it accessible for both professionals and their clients throughout Martin and St. Lucie counties.

  • Can I tour the facility before committing to a lease?

    Yes, and a tour is strongly encouraged. Seeing the space in person is the best way to understand the quality of the build, the suite layout options, and the overall environment. Four of the hair suites are fully furnished specifically to help prospective tenants visualize how the space can be configured. To schedule a private tour, simply send a message through the contact form on this page. Text is the fastest way to connect with the team and get a tour time confirmed.
Two people seated in a modern beige lobby with PBS Beauty Suites sign